How much do they know about your topic?

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Also make sure you take a cautious approach, as you never know how a particular topic or issue may offend one of your colleagues, Zupan adds.

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The reporter may ask you about a subject which you know a great deal, only you have already decided it is not one of your main messages on this topic.

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Let your friends and contacts know, for example, if you just attended a full-day seminar on a topic that would be useful to a future employer, post an interesting article related to your field, or add new skills or relevant experience to your profile.

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