For example, because many faced corruption in their mother countries, they knowwhen someone is trying tosell them something without first earning a trustworthy relationship.
Or, as we have confirmed with calls to brokers we know, Monday was a major day of margin calls, when folks are forced tosell their more liquid positions to appease the margin clerks.
In addition, as all good marketers know, the period when buyers (in this case, viewers) have the highest receptivity to cross-sell efforts is shortly after first purchase.