The American-owned company has 57, 000 workers worldwide across its businesses, with brands including Kleenex and Kleenguard.
It is to hot sauce what Kleenex is to tissue and Xerox is to copying.
Before joining Springsteen, Appel wrote jingles for Kleenex and a song for the Partridge Family.
The researchers got volunteers to think up either ordinary or unusual uses for everyday objects like Kleenex.
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Like Kleenex, Coke and Tylenol, the word Winnebago doesn't just name a brand, it defines a whole category.
Kimberly-Clark Corporation, the maker of Huggies diapers and Kleenex, is a good example.
Inexpensive, small, portable and easy to use, the Flip was to pocket camcorders what Kleenex is to facial tissue.
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" And Kleenex appeals to women for its packaging design, while men find that it provides emotional comfort, or "harmony.
To help mom in her efforts, Kimberly-Clark introduced disposable Kleenex hand towels, to prevent families from sharing the same germ-infected hand towel.
Blame the power of marketing like Heinz with ketchup and Kleenex with tissue, Thomas's has always seemed less a brand name than a synonym.
Kimberly-Clark Corporation ( KMB - news - people ), the maker of Huggies diapers and Kleenex, is a good example.
Kimberly-Clark, maker of various staple household products such as Kleenex wipes and Huggies diapers, also warned of the threat of incipient of inflation.
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Nothing is ironed, and there is a faint stain on the skirt that is yesterday's lunchtime soup ineffectually rubbed off with a Kleenex.
"When a guy came around and sprayed the solution on my Kleenex and then couldn't light it with a blowtorch, I was sold, " recalls Branson.
Zoom Zoom in the doll cradle, perhaps, or tucked in a towel on the floor, its head on a pincushion or a neatly folded Kleenex.
John was staring at his iPhone, his mother clutching a Kleenex.
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She smiled, seeing the purple-lipstick kiss on the Kleenex, as J.
The maker of Huggies, Kleenex, and Depend undergarments recovered a bit, only to get pounded even worse in November, after the same factors caused a third-quarter profit shortfall.
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Will your brand be a Puffs, which is known for soft-as-a-cloud texture and beyond-soothing moisture that really comforts congested consumers, or will it be a Kleenex that simply lets them blow their noses?
"The Theory of Flight" is not a depressing film about a dying woman. (But if I were you I would take some Kleenex.) Rather, this is a wonderfully absurd story about liberation and love.
The samples could come from the personal items of the missing -- from toothbrushes and hairbrushes to used Kleenex or cigarette butts -- or by using a cotton swab to rub the inside of a survivor's cheek.
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