There is a lot going on, including a KISS-Hello Kitty cross branding, which shows the kitties where our KISS makeup and just launched across 90 countries.
The major obstacles to broadband adoption identified by the FCC were noted as cost, computer illiteracy, and a sheer lack of awareness about the benefits the web offers (outside of cute kitties).
Consider the self-selecting nature of posts with emoticons ones containing smiley faces seem sure to disproportionately feature information about kitties and soccer practices, while ones containing frowns are sure to be heavy on teenage nerd girls beefing with their boyfriends.