Making a marketing king out of a star in a team-oriented sport like baseball is tough enough.

FORBES: Making Over A-Rod

Baseball's all-time home-run king is accused of getting steroids from a San Francisco company called BALCO.

NPR: Report: A-Rod Tested Positive For Steroids

During their last stretch of horrifying baseball, the Yankees would periodically come up with a player who would inexplicably play like a king for a few weeks and convince everyone, against all evidence, that he was on the verge of stardom.

WSJ: How to Enjoy Lousy Baseball