And why Samsung could unseat Apple as king of innovation.
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And Apple has been king of this cloudy territory for a long time.
You want to talk about conspicuous consumption, Apple is the king.
Apple is currently king of the hill and the most valuable business in the world, rescued from adolescent illness by the return of its charismatic founder, Steve Jobs.
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So, as we move towards the denouement of the second act of the Apple story, the battle has become pretty equal, and Apple, previously king of the tech gods, is now one of the pantheon.
Apple is now the king of the hill in terms of price and profits per phone but clearly not in market share.
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As the king of touch screen devices, Apple (NASDAQ: AAPL) was thought to be the one company that could overcome any risk of cannibalization.
Apple has taken on the current king of mobile-to-mobile instant messaging, BBM, with its own take dubbed iMessage. iMessage is integrated right into the Messages app on the iPhone, which is now present on the iPad for the first time.
Apple, at this moment, remains the king of the consumer technology mountain.
The King of Sentences, unmistakably, though withered like a shrunken-apple fetish of the noble cipher in the photograph.
By moving beyond touch, Samsung may well have preempted what Apple felt was its own special territory and usurped its role as king of the interface, which is no mean feat.
Expressions from the King James Bible such as "the powers that be", "the apple of his eye", "signs of the times" and a "law unto themselves" are still part of the English language.
Apple might have a serious leg up in our pockets and our briefcases, but Microsoft is king of the living room.
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