When a brand gets it right, loads of customers worldwide will be with you for life, and the business can grow kinetically.

FORBES: Billions of People Want the Super Brand Religion

The bike is largely kinetically powered, though there's a solar panel on the back, for when it sits idly for a bit.

ENGADGET: Social Bicycles announces availability by end of summer, we go hands-on (video)

ITP's Danne Woo and Matt Richardson will be showing of some of the school's projects, including the kinetically-powered Circuit Board, the Descriptive Camera and the condiment-extruding Burritob0t.

ENGADGET: The Engadget Show 34: LeVar Burton, weather balloons over Alaska, Northeastern University and ITP