So what kind of personality traits will mark your startup firm for success?

FORBES: Do You Have Entrepreneurial DNA? A Test to Help You Decide

"I think you have one kind of personality on Facebook and another personality on LinkedIn, and having them separate is an advantage, " she says.

CNN: Face to Facebook: social networks hit the streets

"It's a strange kind of split personality in the south, " says Prof Joe Coker, of University of Kentucky.

BBC: The slow death of prohibition

As you would expect in a tome of this kind, the foreword is written by none other than David Tang, clothier, millionaire and cigar-toting local personality.

CNN: The Never-Ending Story