Marwa herself looks a little wistful when you ask her about those trips to Germany and to the US - everyone was very kind and very friendly, she remembers.
"Sean is not the stereotypical cop who is kind of intimidating, but rather a friendly and down-to-earth kind of guy that you would want to be friends with, " David Hou, an MIT sophomore, told CNN.
One big debate among the Japanese companies is what kind of eco-friendly technology to use.
Generally tranquil, Yuasa is the kind of place where friendly residents chitchat with neighbors and museums and shops are often left open and unattended.
Rather than dark and mysterious, it is bright and friendly, the kind of place people meet and become friends through their love of the treasure hunt.
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Experts tell me the landscape is shifting in patent law, with the American courts less friendly to this kind of tactic while in Europe it has become slightly easier to patent computer-based innovations.
Ultimately, the SVSC will persist as long as it attracts the kind of smart, talented, friendly, not-arrogant people that Max believes were so helpful to his start-up journey.
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GDP, Japan is rapidly running out of room to afford any kind of economic stimulus, however environmentally friendly.
Also, Sting has designed some kind of overgrown ukulele that's friendly to the rainforest because it doesn't use much wood.
The 29-year-old mayor described his village as close-knit and friendly, "the kind of place where you'd say, 'oh, it would never happen here'".
Eric Park, of Ziba, a design consultancy, reckons companies must also think about drug delivery systems and patient-friendly packaging, which could create a new kind of branded intellectual property that might be more defensible than drug patents.
The butcher had been a good man, friendly to her mother, always offering a kind word and picking out the best cuts for her, but his wife had been mean and silent as she took the money, and sometimes she had kept it a little longer in her hand, staring at it, as if she thought it might be some kind of foreign currency.
And depending on what kind of fuel powers that grid ultimately decides how environmentally-friendly the car actually is.
Walking back home, I figured that if that kind of unpleasantness was being communicated on a daily basis, I might be able to compete as the friendly, knowledgeable record guy.
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