New Chairman James Kilts' efforts to make haphazardly managed Gillette run better are paying off.
The purchase of Gillette, where Mr Kilts has followed a similar strategy, adds a further five superbrands.
And, after all, both Margaret Thatcher's and John Major's governments also had plenty of kilts round the cabinet table.
The campaigners have put together a 10-point plan and their first priority is to see bagpipes and kilts banned.
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"One member has a sister in Scotland who brings him kilts, " he explains.
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I'll make sure my wife gets a new dress and hat and it'll be great to take the kids along in kilts.
He says individuals often belong to sub groups within the Sapeur culture, such as the Piccadilly group, who dress in Scottish kilts.
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Amid two dozen men and seven women dressed in kilts, top hats, and kimonos, the quietly aloof Quijada stuck out like an umlaut in English.
While tartans, the plaid pattern or cloth seen most often on kilts, didn't become a widespread feature of Scottish culture until the 18th century, they are a central part of the "Brave" wardrobe.
Cox's career did not take off immediately, but by the early 1990s he was appearing in more Hollywood blockbusters: he played Argyle Wallace in Mel Gibson's swords-and-kilts epic Braveheart, as well as Liam Neeson's Rob Roy the same year.
Kilts took a very hands-on approach.
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Meanwhile Geri Halliwell is said to be so "interested" by a show called The Spice Trail, a promenade performance which features a troupe of Sikh drummers in kilts and a one-time Indian national yoga champion, that she is expected to attend the show.
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