Though at first often derided as tacky, the Certificate of Irish Heritage program was considered a sure bet as it would cost the government nothing, the follow through and any potential returns being farmed out to a Killorglin, Kerry company called Fexco.

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The canny heroism of a wild puck or male goat who alerted villagers to the arrival of Oliver Cromwell in the 17th Century is the supposed origin of the historic three-day Puck Fair in Killorglin, County Kerry every August, allegedly Ireland's oldest.

BBC: Ireland's most offbeat festivals