The problems were compounded in the 2007--08 season, when Moonves tried to step out of the Murder, She Wrote mode with such shows as Swingtown (a racy look at 1970s suburban spouse-swapping), Viva Laughlin (an adapted musical dramedy about gambling) and Kid Nation (a Lord of the Flies-style reality series).

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But recently, Maynard's name has been attached to a slew of less successful series, including Pirate Master (Mark Burnett's pirate-themed competition show), Kid Nation (a highly controversial Lord of the Flies-style series) and Greatest American Dog (American Idol meets Big Brother--with canines).

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These days he writes for Golf Digest, but even during his 22-year career at Sports Illustrated, and before that at the now-defunct Fort Worth Press, his comic style came straight off the Fort Worth municipal golf courses where he played as a kid.

WSJ: Dan Jenkins, Finding the Humor in Golf | Golf Journal by John Paul Newport