One of the key issues framing the Republican primary race and one that will certainly be highlighted during the general election if Romney were to get that far is his role in Bain Capital.
It would also introduce a significant change in the legal framing of incorporation and might prove to be a key step in a remedy for the problems in capitalism today.
Framing the business as a search engine was a key distinction because search engines have legal protection from paying licensing fees if they merely point users to a location where information can be found.