Identify the key words for searching for a posting's subject matter, and think about the best way to incorporate those search terms into the title and body of the post.

FORBES: Magazine Article

One key element in searching for life on Mars is the presence of methane in the Martian atmosphere As a simple carbon compound, methane is often a precursor to the formation of the complex organic chemicals that make life possible.

FORBES: Curiosity Sniffs The Martian Atmosphere But Finds No Sign Of Life

Searching for things, not with key words, but with images and photos.

FORBES: Pinterest Rival Says Love Is Search And Discovery

The economy is a key issue for Lopez, who's been unemployed and searching for a job for two years.

CNN: Casting ballots on both sides of the U.S.-Mexico border

All this has helped Mr. Brokamp learn a key lesson, he says: Improving your productivity isn't about searching for a better app or finding the right software.

WSJ: How Productivity Tools Can Waste Your Time