The second keydistinction is that all there is in the stock market, or any market, is the asset being traded and the money available to buy that asset.
From a legal standpoint, a keydistinction for Google would be that the illegal activity allegedly took place through its paid advertising service, not just the results that its search engine produces.
Framing the business as a search engine was a keydistinction because search engines have legal protection from paying licensing fees if they merely point users to a location where information can be found.