Troublingly, though, the Keurig has already seemed to penetrate much of the North America market.
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Most of all, I loved the convenience (no messy clean-up) of the Keurig machine.
Green Mountain manufactures and sells the Keurig single-cup brewing system for use with K-Cup portion packs.
V-packs are compatible with Vue brewers launched by Keurig earlier in the year.
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Second, it gives all the more reason for customers to buy a Keurig brewer (either K-cup brewers or Vue brewers).
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And in the meantime, sales of Keurig brewers continue to soar, up 90% year-over-year in October, according to the company.
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An office I worked in back in the early 2000s had a Keurig single-serve coffee maker and used Green Mountain K-cups.
Another blow to Green Mountain: the loss of patent exclusivity for the K-cups, the containers of coffee that go into the Keurig.
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In caring for the health of customers and for the planet, both Keurig and Foster Farms have provided convenience with a conscience.
Under the Keurig brand name, it offers a variety of commercial and home use brewers for the away-from-home (AFH) and at-home channels.
The answer will only become clear in coming quarters as U.S. consumers decide whether to install a SodaStream machine next to their Keurig.
Before now, the company has signaled that overseas expansion, where the Keurig is not nearly as ubiquitous as in the U.S., may be a key.
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The original Keurig K-Cup brewers were generally sold at price close to its cost to increase the brewer adoption rate and were themselves not profitable.
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In 1998, it began to partner with Keurig, a single-cup coffee brewing machine maker to manufacture and sell the K-cups, and bought the whole company in 2006.
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Shares of the K-Cups and Keurig coffee machine firm have plunged nearly 30% in pre-market trading, as traders react to a weaker-than-expected fourth-quarter earnings report.
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Actually, I still think there are many untapped opportunities ahead for the company in terms of selling Keurig equipment and distributing K-cups for itself and other brands.
When Green Mountain eventually acquired Keurig, it caught my attention.
Green Mountain is the seller of the Keurig single-serve brewing systems that are gaining popularity in homes as well as in places that sell coffee, like Dunkin Donuts and Starbucks.
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My mom has a Keurig machine, and a box of K-cups is the size of a small toaster oven and besides the box, every single cup generates a wasted plastic container and foil lid.
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Keurig, and tea-drinking nations like China and Japan.
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During the year it introduced two new brewing platforms, the Keurig Vue brewer and the Keurig Rivo Cappuccino and Latte system in partnership with Lavazza, along with multiple new beverages and a travel Vue model.
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The Keurig system has proven to be a nice employee perk and businesses are installing thousands of them, while Green Mountain also reaps a stream of pure profit from coffee roasters who pay a fee to use its K-Pack cups.
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