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Shawn McBride, vice president of sports marketing at Ketchum Public Relations, says Rodriguez emits an image of smugness and ego, making him a target for a public that takes a certain amount of joy in knocking someone like that down a peg.
FORBES: Making Over A-Rod
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Ronald Culp, a partner at the public relations firm Ketchum, in Chicago, agrees that an apology must come without hesitation.
FORBES: Magazine Article
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Several public relations firms, including Edelman, Burson-Marsteller, Ketchum, Golin Harris, Cone, have been offering CSR and sustainability services for years.
FORBES: Behind Every Responsible Company . . . Is a P.R. Agency