Keough effortlessly rattles off his pitch, coming in at seven minutes -- three minutes less than his allotted time.
Now Keough is addressing a hundred potential investors busy digesting a three-course lunch.
Keough's Web site is in Spanish, and the VC can't read a word.
"You can have a Web site that turns lead into gold, " muses Keough.
When Kim Keough lost her job in July 2008 at Stolt-Nielson USA Inc.
At least they had a better winning percentage than one of their pitchers, Matt Keough, who finished with a 2-17 record.
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Keough is nearly hoarse from reciting his spiel to mildly interested passersby.
But Mr Keough, a retired Coca-Cola president, was invited to rejoin the board and lead a search that would include outside candidates.
ECONOMIST: Coca-Cola has turned to its past to find a new boss
"The big kicker is going to be StarMedia, " Keough says, referring to the portal that's shaping up as the Yahoo of Latin America.
Keough ignores it and cracks a joke: "Getting money from this crowd would be like getting an award from the CIA." A few titters.
The authors, Pat and Rosemarie Keough, are veterans of coffee-table book publishing in Canada, having put together six previous brisk-selling volumes (including The Ottawa Valley Portfolio).
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"Come back when you get financing, " one investor told Keough.
"Recruiters have told me not to bother sending in a resume if I'm not currently employed, " said Ms. Keough, who is 46 years old and lives in Bethel, Conn.
Most close observers of Coke think that effective control of the company is now in the hands of a triumvirate: the former Coca-Cola president Keough and the board members Buffett and Allen.
Keough (84) and Thomas S. Murphy (85).
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It did so again on May 4th, when Mr Keough announced that his long search to find a new chairman and chief executive had finally ended in an invitation to Neville Isdell, a Coke veteran of 35 years, to come out of retirement and take up the reins.
ECONOMIST: Coca-Cola has turned to its past to find a new boss
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