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However, web experts are questioning whether the network can cope if Kentaro achieves its target.
BBC: England fans set for web-only tie
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IT, reorganise their operations and renovate their ageing buildings, says Kentaro Mori of the Boston Consulting Group.
ECONOMIST: Consolidation beckons for Japan's retail icons
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But Kentaro boss Peter Silverstone said the deal was a "natural progression" in line with other developments in live sports broadcasting.
CNN: Net gain as TV snubs England game in Ukraine
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Former England boss Sven-Goran Eriksson is part of the studio team for the match, while Kentaro has promised "a top commentary team".
BBC: England match to be internet only
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Kentaro - an international agency appointed by the Ukrainian Football Federation - originally sold the UK rights for the game to Setanta.
BBC: England match to be internet only
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Revealing of the Mitsubishi attitude was an interview given to the Nikkei Sangyo Shimbun newspaper by Mitsubishi Heavy Chairman Kentaro Aikawa recently.
FORBES: Setting sun
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Kentaro, the company behind the web-only match, has declined to reveal how many subscribers have signed up to see the game at www.ukrainevengland.com.
BBC: England fans set for web-only tie
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Kentaro, an international agency appointed by the Ukrainian Football Federation, has said it is taking a maximum of one million subscribers for the match.
BBC: England fans set for web-only tie
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"Sony continues to deliver pioneering technologies to consumers, providing superb picture quality with rich, vibrant images that bring TV to life, " said Kentaro Matsumoto, senior product manager, Sony Europe Home Entertainment.
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Silverstone said Kentaro would take a maximum of one million subscribers for the match - which he said equates to about 2.5m viewers - because this would be the "safe number to stop at to ensure the optimal broadcast".
BBC: England match to be internet only
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"Microsoft and many other companies realize that since it is, after all, people who use technology, it's critical for the company to understand how people adapt to technology, " notes Kentaro Toyama, who leads the Technology for Emerging Markets research group at Microsoft Research India.
CNN: Human behavior: the key to future tech developments