Daniel Diermeier is the IBM professor of regulation and competitive practice and professor of managerial economics and decision sciences at the Kellogg School of Management at Northwestern University.
"A lot of advertisers are running long commercials to tell these stories that engage people often in a very emotional way, " said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern.
For example, a professor at the top-ranked Kellogg School of Management at Northwestern University in the U.S., has found out an important fact for those deciding on the price of a consumer good.
Ben Jones, a professor at the Kellogg School of Management, at Northwestern University, has quantified this trend.
A. from the Kellogg School of Management at Northwestern University and a B.
Sonita holds a Master of Engineering from MIT and an MBA from the Kellogg School of Management at Northwestern University.
The Vanderbilt graduate, who also received an MBA from the Kellogg School of Management at Northwestern University, has been a lifelong video gamer.
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Galinsky, both of Kellogg School of Management at Northwestern University.
Research I've conducted with my colleagues Jennifer Jordan, of the University of Groningen, and Adam Galinsky, of the Kellogg School of Management at Northwestern University, suggests general principles about how to respond to major catastrophes.
Professor Leigh Thompson of the Kellogg School of Management at Northwestern University has written that only seven percent of all negotiators ask diagnostic questions when to do so would dramatically improve the outcome of the negotiation.
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Together with Leigh Thompson of the Kellogg Graduate Business School at Northwestern University, and several other academics, Mr Morris studied mock negotiations that used only e-mail and compared them with ones preceded by a brief getting-to-know-you telephone call.
After graduating from the University of Notre Dame with a degree in Business Administration, Vandemore went on to earn his MBA from the Kellogg Graduate School of Management at Northwestern University.
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Alexander Chernev is an associate professor of marketing at the Kellogg School of Management, Northwestern University.
Derek Rucker is an associate professor of marketing at the Kellogg School of Management, Northwestern University.
"Let's be honest, it's not hard to build a PC, " says Timothy Calkins, marketing professor at Northwestern's Kellogg School of Management.
Ko was born in 1975 in Evanston, Illinois, while his father was studying at Northwestern's Kellogg business school.
Spulber, a professor of international business at Northwestern University's Kellogg School of Management.
Dipak Jain, a professor at Northwestern University's Kellogg School of Management and former dean of the school, says younger M.
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"Things are looking good for CareerBuilder heading into the Super Bowl, " writes Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management.
Keith Murnighan all teach at Northwestern University's Kellogg School of Management.
A. program at Northwestern University's Kellogg School of Management.
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"You keep business on you, so to speak, when you're trying to keep on top of everything else in your life, " says Brian Uzzi, professor of leadership at Northwestern University's Kellogg School of Management.
Mr. Mulally was "under terrible financial constraints from Chicago" to cut the price tag of an all-new airplane, says Aaron Gellman, a professor at Northwestern University's Kellogg School of Management who has known Mr. Mulally for decades.
"It's a bit of a gamble to walk away from such an iconic event that has been such a big and critical part of their marketing program, " says Tim Calkins, a marketing professor at Northwestern University's Kellogg School of Management in Evanston, Ill.
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