Some of the best auto pricing research sites are Autotrader.com, CarsDirect.com, CarGurus.com, Edmunds.com, Kelley Blue Book and TrueCar.com.
The biggest change for dealers is shoppers armed with research culled from auto advice Web sites like Consumer Reports, Edmunds or Kelley Blue Book.
"What they might be doing is spending thousands of dollars to save hundreds, " says Jack Nerad, the executive director of Kelley Blue Book's kbb.com.
October sales missed most estimates because of the effects from the storm, says Alec Gutierrez, the senior market analyst of automotive insights for Kelley Blue Book.
One month doesn't make a trend, of course, but the executive editor of Kelley Blue Book, a vehicle information guide for consumers, thinks buyers' attitudes are changing.
Not even two-thirds of car buyers say gas prices affect their ultimate car-buying decisions, according to a recent survey by Kelley Blue Book, a vehicle information resource.
FORBES: Gas Prices Flirt With 2012 Peak, But Do Car Buyers Care?
Alec Gutierrez, a senior market analyst at Kelley Blue Book, expects US auto sales for this year to be around 15.3 million vehicles, a rise of 5.5% on last year.
"Classifieds pricing today is just so inefficient, " says Donato, who imagines that his new feature will serve as a sort of pumped-up Kelley Blue Book, one that is also local and in real time.
We then compared used-car prices among the top performing 2009 models in each of 14 separate vehicle classes to find which models offer the proverbial most bang for the buck, according to the most-current data provided by Kelley Blue Book.
"The fact that Ford and GM are even considering working together on a set of new transmissions intended to improve fuel-economy for both cars and pickups shows that auto makers are willing to consider just about anything to continue to improve fuel-efficiency across their lineup, " said Alec Gutierrez, a senior analyst at Kelley Blue Book.
Prices, even the dealers' true cost, are now laid bare with the click of a mouse on sites like Kelley's Blue Book and Microsoft's CarPoint.
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