The company wants to show that, given the right information and incentive, people will be willing to cut the amount of water they consume for, say, taking showers, washing dishes and keeping the grass green.

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Ma sees a unique opportunity this year in drawing more attention to his cause as the government emphasizes environmental protection in keeping its promise to hold a "Green Olympics" in Beijing.

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Meantime, they are keeping up the relentless beat to build more green energy facilities.

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Norwich keeper Rob Green played a major part in keeping them on level terms in the first half, with the highly-rated youngster pulling off a string of fine saves.

BBC: Norwich 2-1 Walsall

He also said the media were to blame for ignoring climate change, although he said green groups also had a role to play in keeping that issue in the public eye.

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Naima Azough, an MP with the opposition Green party who is also Muslim, said the ban was not in keeping with the country's history of tolerance and said the Dutch government was playing on people's fears of Islamic extremism to win votes.

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Tim Green of architects Capital Architecture said the exterior of the building was designed to be in keeping with the existing Wales Millennium Centre while the interior had a theme all of its own.

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In keeping with Earth Hour's initiative, the quadrocopters will utilize batteries that were charged in Austria using green energy from the Austrian renewable energy grid specifically for this event.

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