Ma sees a unique opportunity this year in drawing more attention to his cause as the government emphasizes environmental protection in keeping its promise to hold a "Green Olympics" in Beijing.

CNN: Fighting the desert one tree at a time

They're keeping their promise - up to a point.

BBC: Grasping the nettle of complexity

And it's a promise we are keeping.

BBC: In full: David Cameron immigration speech

Agencies such as Transport for London, the Olympic Park Legacy Company and the Department for Culture Media and Sport all have a role to play in keeping the promise during, and also after, the games.

BBC: News

The promise, of course, lies with keeping with what works, namely maintaining a free and open Internet while insulating it from legacy regulations.

FORBES: Google's Schmidt: Don't Let the United Nations Rule the Internet