So as you watch the game, keep an eye peeled for those smart brands that have evolved their Super Bowl spots, employing a solid digital foundation to activate fan participation.

FORBES: Digital Offensive on Gameday

The next time you watch a 1940s film, keep an eye open for the many times everybody on camera is smoking furiously.

BBC: NEWS | UK | Magazine | A Point of View

There are enough twists and turns to keep you guessing for a while and Carano is just so much fun to watch.

CNN: Review: 'Haywire' is a rush