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It's to keep up with their friends, to mobilise them, to get involved in everything from politics to cleaning the local park.
BBC: Firms 'miss' social site success
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Facebook allows us to keep up with all our friends at once and allows us not to repeat the same information ad nauseum.
WSJ: Readers Respond to Column on Facebook Behavior
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The all-in-one PC provides a clutter-free work area with full desktop-equivalent performance, allowing customers to stay organized and efficient and keep up with family and friends.
ENGADGET: Dell adds XPS One 27 with 2560 x 1440 screen to its all-in-one lineup, prices start at $1,399 (video)
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Millions of people use Facebook everyday to keep up with (questionable) friends, upload an unlimited number of (drunken) photos, share (potentially damaging) links and videos, and learn more about the (insane) people they meet (at Frat parties).
FORBES: Connect
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If Facebook is where you check in with your real-life friends and Twitter is how you keep up with current events, the Tumblr experience can be boiled down to people expressing themselves publicly.
FORBES: Tumblr: David Karp's $800 Million Art Project
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Groups in Mango has the solution: make a group comprising those friends or family members you want to keep up with on Facebook.
ENGADGET: Windows Phone 7.5 Mango in-depth preview (video)
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She said she had not made any new friends in Internet chat rooms, but used e-mail to keep up with existing ones.
BBC: News | Sci/Tech | Feeling depressed?
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Texting to a group of friends set up on my smartphone was an easy way to keep in touch with the team I work with on my SXSW blog.
FORBES: Do You Want To Know My Killer App For Mobile From SXSW Interactive?
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Keeping connected with real friends remains a challenge, despite the many social networks that keep sprouting up.
FORBES: Addappt: The Social Address Book That Keeps You Connected
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At minimum to keep up Google would need to add Google Chat as part of the browser so that people could chat with their friends while visiting non-Google web pages.
FORBES: Facebook Helps Rockmelt Make Web Browser More Social