Nevertheless, even venerable brands have to be worked on constantly to keep them fresh, says Alan Harris, Kellogg's chief marketing officer.

ECONOMIST: Competition in your local supermarket is getting vicious

Ms. Blair created a cotton panel embedded with hundreds of orchid vials, one for each rose, to keep them fresh and blooming past Derby Day.

WSJ: The Kentucky Derby's Rose Queen

Hodgson has left the Spaniard and captain Steven Gerrard out of Thursday's Europa League trip to Napoli to keep them fresh for Sunday's vital Premier League match against Blackburn at Anfield.

BBC: Roy Hodgson says Fernando Torres may be Man Utd target

He has to build the nest in the first place, defend the eggs from predators, and keep them oxygenated by fanning them with fresh water.

ECONOMIST: Birds do it, bees do it | The

Keeping companies posted will not only keep you fresh in their mind, but it will also allow them to get the ball moving if they do in fact want to make you an offer.

FORBES: Connect

Plus, not that many of their squad play abroad, so if you put all this together - great coach and decent, fresh players - then I would keep an eye out for them and can see them getting to the final.

BBC: Pat Nevin's Euro 2008 verdict