So Sony, Microsoft and Nintendo had better keep on their toes.

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"It's really important to change up the incentive design and keep people on their toes, " she says.

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"I think it's going to keep people on their toes, " he said.

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Lee Kuan Yew, Singapore's founding father and still its "minister mentor" has maintained that ambitious migrants help to keep citizens on their toes.

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Fear of their bosses and hunger for revenues keep local officials on their toes.

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Open innovation also appears to keep corporate bureaucrats on their toes, making companies better at competing.

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America uses its energy growth to keep traditional producers on their toes and emerging markets firmly in their hydrocarbon place.

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Supermarkets love to move products around to keep regular shoppers on their toes and looking at everything, including the offers.

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By working in a collective, members say, they keep each other on their toes creatively and ensure that they are not waiting years between projects.

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Entrepreneurs are necessary to keep our large multinationals on their toes.

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