' A lot of times people would actually stay on and keep riding with us if they didn't have anything important to do.

WSJ: The Longest Subway Ride

And keep an eye on John Edwards, a compelling candidate who is riding the populist wave.

FORBES: Handicapping '06 and '08

The impact of all this finely honed breeding and expensive investment on the actual sport of bull riding is that many on the circuit now believe the bulls are improving faster than the riders can keep up with them.

WSJ: Those Who Root for the Bull