The challenge for Groupon, and its competitors, is to keep the businesses happy through the amount of profit it can make from the people it brings in, but also to keep the users of the offers happy by giving them a genuinely discounted product.
Putting 20% of your money market holdings in such a portfolio would increase your market exposure by 4.6% and increase your yield from .01% to 2.87% giving you a fighting chance to at least keep up with inflation.
The concept seems to come from the book enthusiast bible (not for sale here), which decrees that you keep enthusiasts enthused simply by giving them what they want.
For months Senate Republicans warned that unless the White House reined in the power it was giving a CFPB chief it they would do anything in their power to keep a vote on a nomination from reaching the Senate floor.