That everyone can keep drinking and dancing and rolling in the profits.

FORBES: Avoid the Oracle, Best Buy Hangover - Don't Stay at the (Holiday) Party Too Late

Some are willing to pay a high premium for Coca Cola on the perception that, in good times and bad people the world over are going to keep drinking Coke.

FORBES: Apple: What's It Really Worth

She said there is plenty of help available to anyone struggling to keep their drinking under control.

BBC: Living in the grip of alcohol

In order to keep people drinking responsibly, an employee who drinks the beer must check in on an iPad with an app that records every ounce they take.

FORBES: Drinking at Work: Office Perk or Employee Right?

Even if an enemy offers you nectar, lack of trust will keep you from drinking it.

FORBES: Obama in Israel: Was His Leadership Smart or Wise?

And they were having a bit of a rough time, as she tried to keep up with his drinking, unsuccessfully.

NPR: The Enduring Depths of 'Old Man and the Sea'

'I need someone who can keep up with my drinking.

BBC: The Black Sea by Moskvitch

When all else fails, keep moving, eating and drinking.

WSJ: Sam Sheridan's Apocalypse Tips, Antibiotics to Zombies

Americans, it would seem, are drinking less as protracted unemployment keep wallets thin.

FORBES: Earnings dip despite solid growth in developing markets.

" Another vice president said he was so worried others might notice his drinking problem that he would "keep losing half of what they are saying.

WSJ: Warning: Banking May Be Hazardous to Your Health