And, as with any brand, for continued success, it has to keep its balance.
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But can it keep its balance when a prankster yanks the carpet out from under it?
One other way to keep the balance is by creating a 12-month operating plan.
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The government has sought to keep the balance-of-payments deficit within reasonable bounds by slowing the economy.
The rating agencies like the states to keep a balance of at least 5% of spending.
We try to keep the balance, the ethnic, the religious, the sectarian mix.
We should then adopt a Balanced Budget Amendment to keep the balance permanent.
There are three easy steps to keep your balance and stay in touch with your best self to achieve your best outcome.
So we always want to keep that balance between growth and value.
Following a summer full of negative US data, the FOMC chose only to keep their balance sheet the same size and not allow it to shrink.
They act as grazers on the ocean floor (manatees are the only other animals that do this), helping keep a balance under the sea for other creatures to live and breed.
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The Secret World has ensured that PvP is not too necessary to the game, and can probably rely on the averaging effect of the three game factions to keep the balance of purchased advantage level.
He was brilliantly taken by Smith, who managed to catch the ball above his head on the long-on boundary but keep his balance and stay inside the ropes, giving the impressive Henriques a third wicket.
Or even of usefulness, which might have recommended it to an orangutan as a way of helping it to keep its balance, but not as a way of stripping someone else's text of all its original character.
That's why we have traditionally created checks to keep the right balance of power.
But he didn't miss a beat, using his defensive skills to baffle Guerrero and keep him off balance.
They had to respect it, and I threw enough fastballs in there for strikes to keep them off balance.
"It's important you keep the right balance within the game, " he said.
On the positive side, these limited tactics can keep terrorists off balance if they are applied consistently and over the long term.
"There are those who will expect a bit more because they voted for you, but you still have to keep things in balance, " Mr. Najib said.
In practice, they accept special offers to members of a loyalty club, or to people who book tickets early or keep a big balance on an account.
The trust added that high levels of fish live at Caen Hill lock on the Kennet and Avon Canal, so management is required to keep an ecological balance.
McCourtney, works to keep the right balance, but the pressure is building on the New York-based firm to overhaul itself and act more like its Silicon Valley outpost: hasty and brazen.
The writer, Michael Arndt, and the husband-and-wife directing team of Jonathan Dayton and Valerie Faris, narrowly avoid the family-comedy pitfalls of whimsy and mush, but Arndt has a good ear for domestic irritations and the acting is just tough enough to keep us off balance.
Careful screening of the recruits is supposed to maintain the tribal balance and keep out unsavoury elements.
Bush is likely to build on his August momentum and keep John Kerry off balance through sharp speeches and ads -- as well as through Congress.
Keep in mind that balance in life requires constant adjustment.
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"Guys set screens for me and I was able to create some space to get shots off, keep the defense off balance, and I was feeling good to start the game, " Curry said.
After all, in his previous big announcement he said that although public spending would rise by 2.75% a year in real terms in 1999-2002 he will nevertheless keep the books in balance throughout that period.
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