Indeed this is a short-term mindset and where only new inventions can keep you long-term ahead of the pack.
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Inflation is low and unlikely to pick up, which means that the Federal Reserve will probably keep short-term rates at their present low level for a long while and long-term rates are likely to stay down too.
The question ultimately becomes one of balance: how does a school keep a successful head coach for the long-term without him assuming too much power?
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Jenson Button wants to sign a one-year contract with McLaren for 2012 rather than a long-term deal so he can keep the door open to a potential Ferrari drive in 2013.
BBC: A photograph of the main grandstand at the Indian GP circuit
Each forms a complete, enclosed big-data silo, designed to lock users into a long-term relationship and keep their data within its walls.
The Federal Reserve has stated its commitment to keep short-term interest rates low for a long time.
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The question then for the countries with warships in the region is this: Do they have the long-term commitment to keep funding a force that is at best a sticking plaster for the problem?
But if they decide to keep funds in the stock market, then they have to do so with a long-term view and with an understanding that markets rise and fall.
By rejecting tax increases on families and small businesses, this budget will help keep the economy on a continuing course of job creation and strengthen the foundations for long-term growth.
Too many factors could keep demand for Treasurys high, such as long-term uncertainty over Europe and a weak U.S. economy.
This tactic creates the much sought-after customer loyalty, providing a long-term financial benefit to the business by creating customers who keep coming back.
Some governments are trying to keep GM plants out of their country, in the belief that there will be a long-term market for produce from guaranteed GM-free sources.
One reason that he had to keep dealing with it, of course, was that he failed to put Chevrolet on a long-term path to a solid new brand identity.
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And we will keep on being a victim to shifts in the oil market until we finally get serious about a long-term policy for a secure, affordable energy future.
Rather than go public or cash out his fortune, he says he will donate his shares to a new non-profit educational trust, which will keep the firm's focus on long-term research.
"The Hispanic vote is increasingly important, and Republicans are going to need to do substantially better with this community to keep our majority for the long-term, " said Oklahoma Rep. Tom Cole, a former chairman of the National Republican Congressional Committee.
"We wanted to keep the long-term goals in perspective for the family, " said Mr. Kraska, a senior financial analyst at GE.
This jobs bill connects the long-term unemployed to temporary work to keep their skills sharp while they look for a job, and it gives hundreds of thousands of young people the hope of a job next summer.
In the short run, we had to add to that long-term debt figure in order to stimulate the economy and keep us from moving into a depression.
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But further savings would be needed to keep Medicare out of financial trouble beyond that, and the president has not proposed a plan to solve Medicare's long-term problem.
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