Interestingly Keas and Zynga have similar demographics, with a large proportion of 40-something-year-old women.
Some of the companies I have invested in include 23andMe (personal genome information) and Keas (personal health-and-wellness plans).
The second thing is Keas social feed, which is another form of positive reinforcement, in this case from peers.
The last and most important thing for Keas is teams or small groups.
Adam Bosworth, formerly of Google Health, started Keas to help the couch potatoes.
That gives you a sense of the challenge Keas is attempting to overcome.
Startup Keas, a social network with game mechanics, is tackling this problem.
But Keas gets 30 to 40% of members to post weekly, Bosworth.
Dyson has invested in a number of health tech startups including 23andMe, Crohnology, Genomera, HealthTap, Health Rally, Keas, Medivo, Omada Health, PatientsLike Me and Voxiva.
Just as in Zynga games the social aspect is the biggest factor in the game, in Keas social pressure or team dynamics are the most important for engagement.
In other words if 50% or 500 of a 1, 000 person company sign up for Keas and become engaged users, about 60% or 300 of them still participate after 100 days.
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