Song Ke, the boss, says that he has already placed his clients in a television commercial to be filmed next month for Pepsi Cola, one of China's largest advertisers.

ECONOMIST: Celebrity in China: Out of the dorm | The

Many people only know one Bhangra song: Panjabi MC's "Mundian to Back Ke" ("Beware of the Boys"), which was already a huge international hit in 2003 when Jay-Z rhymed over a remix.

NPR: Bhangra's DJ Rekha Takes the Dance Floor