Banks, Kaufer says, use similar descriptive analysis to determine if you're a good or bad credit risk.

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Kaufer and colleagues have applied that approach to determine which parts of The Federalist Papers were written by James Madison and which by Alexander Hamilton.

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"Concepts embedded in linguistic behavior, " involving emotions and latent intentions, "allow you to predict" a range of outcomes, says David Kaufer, a professor of English at Carnegie Mellon University who helped develop DocuScope.

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Stephen Kaufer, the CEO of TripAdvisor Inc.

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