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To promote the format, the company has teamed up with music label Ultra to release material from Kaskade, an American DJ.
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It was fun talking to Kaskade, because he has the kind of perspective I like, that of someone who has been there before.
FORBES: Infochimps' New CEO on the Next Big Data Acquisition and Getting Rid of Data Scientists
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Speaking after the pre-telecast events, Ryan Raddon, better known as Kaskade, said that he believes the recording academy was now paying more attention to the EDM space.
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The first release is part of a partnership with Ultra Music (home of artists such as David Guetta, Tiesto and deadmau5): a behind-the-scenes glimpse at Kaskade's 2012 tour.
ENGADGET
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For his third award of the night, he beat out Steve Aoki, Deadmau5 and Kaskade, all of whom are estimated by FORBES to be among the top-10 earning electronic dance music (EDM) acts in the world.
FORBES: D��j�� Vu: Skrillex Wins Three Grammys Before Broadcast Even Starts, Again
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Kaskade, the newly-appointed CEO of Infochimps, believes CIOs are ready to embrace open source big data software and that the established IT players, lacking open source experience, will have to buy their way into the market.
FORBES: Infochimps' New CEO on the Next Big Data Acquisition and Getting Rid of Data Scientists
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Harris, Kaskade, David Guetta and plenty others commanding performance fees in the tens-to-hundreds of thousands of dollars (per performance), radio airplay on traditional pop stations and an increasing number of collaborations with artists in other genres, EDM has become a favorite type of music on the airwaves and at public performances.
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In a wide-ranging talk with Kaskade last week, I got the impression that this could also be the planned exit for Infochimps and the main reason for putting Kaskade in charge of communicating the value of what Infochimps offers to Fortune 1000 enterprises and its unique position in the rapidly evolving big data landscape.
FORBES: Infochimps' New CEO on the Next Big Data Acquisition and Getting Rid of Data Scientists