Owners are also responding and engaging customers on review sites such as Yelp and Angie's List, Mr. Karasu says.
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Byram Karasu, chief psychiatrist at Montefiore Medical Center in Bronx, N.
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Other small-business owners less keen on offering freebies are dedicating more time to strengthening their online presence, says Marc Karasu, a marketing consultant in New York who specializes in digital-marketing tools.
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