Kantar monitors smartphone market shares throughout the world on a three month rolling average.
FORBES: iPhone Gaining Share in Urban China, Ebbing and Flowing in Europe and Losing Share in Japan
So there is nothing to stop people "following" several clubs, as Kantar director Richard Brinkman acknowledges.
Kantar also reports local radio and network radio respectively posted 4.6% and 3% rises as well.
Also Kantar estimates that in November 2012 Apple had a 19% market share in Urban China.
However, Bryan Roberts, director of retail insight at consultants Kantar Retail, was more sceptical about its chances.
In fact, of the 19 categories Kantar tracked, 13 registered an uptick during the three month period.
If the latest advertising study from Kantar Media is to be believed, the long-awaited rebound has arrived.
Kantar World-panel said only the discount supermarket chains Aldi and Lidl had shown stronger growth in 2012.
But the analytics firm Kantar has seen significant growth for Windows Phone, largely at the expense of BlackBerry.
ENGADGET: Windows Phone sees big gains at the expense of BlackBerry and Symbian
This is what the Kantar numbers have borne out for the short term.
FORBES: Three Trends Underlying Apple's iPhone Market Share Surge
Also perched on this point are traditional agencies like Kantar, IPSOS and GfK that do a lot of custom research.
It's important to understand this word "follower", because it is "followers" that Kantar set out to count - not "fans".
Kantar suggests the big risers were Aldi, with grocery receipts up 30%, Lidl up by 11% and Iceland up 10%.
Online ad spending continues to far outpace overall advertising spending, which rose less than 1%, according to both Nielsen and Kantar Media.
And Kantar Retail forecasts 2.8% retail growth in the fourth quarter, compared with 5.6% growth in the fourth quarter of 2010.
FORBES: Retail inventories increase amid modest holiday sales views
Kantar reported that WP phones have reached 11.7% market share in Italy.
FORBES: How Nokia Defies Google and Apple With Here Maps, Location
Kantar Media Intelligence has just published its latest report on U.S. ad spending trends, and the news is both positive and somewhat disconcerting.
FORBES: U.S. Ad Spending Grows Fifth Quarter in a Row... But Pace of Growth is Slowing
By contrast, big data players such as Epsilon and Acxiom are growing their revenue and profits faster than Nielsen, Arbitron and Kantar combined.
It ended a difficult year with the relief that it only dropped 0.1% of market share in the Christmas grocery market, according to Kantar.
Kantar, a London based research firm, estimates that iOS has a 19% market share in urban China with Android having a 72% share.
Kantar included in this category people who answered, unprompted, that Manchester United were either their favourite football team or a team that they enjoyed following.
To determine which series generated the most advertising revenue in 2010, we turned to the data crunchers at Kantar Media who track ad spending among other metrics.
To determine which series generated the most advertising revenue in 2009, we turned to the data crunchers at Kantar Media, who tracks ad spending, among other metrics.
"2013 has real potential for Huawei to move from being a budget choice to a genuine challenger, " said Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech.
Strategic consulting firm Kantar Media has reported that ad spending in the first half of 2011 was up 3.2 percent, driven by Internet media and cable television ad expenditures.
FORBES: Ad, PR agencies grow despite slowing U.S. ad spending growth
Throughout the countries Kantar is tracking, Android still has roughly half or more of the market, ranging from 46.8 percent in Brazil to a staggering 86.8 percent of Spain.
ENGADGET: Shocker: smartphone users like bigger screens, market share may respond accordingly
Kantar Worldpanel ComTech might not put that issue to bed once and for all, but its latest study suggests that there's at least some appeal to all that extra glass.
ENGADGET: Shocker: smartphone users like bigger screens, market share may respond accordingly
BlackBerry phones currently has just 1.1% of the U.S. smartphone market, according to the latest statistics from Kantar Worldpanel, while the iPhone has grown to 51% and Android, 44%.
On Wednesday, the latest figures from Kantar Worldpanel showed that Morrisons' UK market share had fallen to 11.5% in the 12 weeks to 28 October, from 12% a year earlier.
Companies like Kantar, IPSOS and GfK, who do not own significant high-margin database or currency products, are subject to pricing pressures that result from a lack of differentiation and newer marketplace tools.
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