Kanner is well aware of the many benefits attached to aligning with a rewards program.

FORBES: United MileagePlus Partnership Opens Vast Membership To Sporting And Entertainment Events

Kanner and his team have tried to take the pain out of ticket buying.

FORBES: Names You Need To Know: ScoreBig

"Mitt Romney contradicted his own campaign, and himself, " Danny Kanner, a spokesman for the Obama campaign, said on Wednesday.

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According to Kanner, the service grew about six-times in revenue last year and by a multiple of eight in terms of number of transactions.

FORBES: United MileagePlus Partnership Opens Vast Membership To Sporting And Entertainment Events

Kanner and his company will now be able to tap into an established loyalty platform that allows a set user base to access ScoreBig from an earn and redemption perspective, giving MileagePlus a new distribution channel, but also opening ScoreBig to consumers at large.

FORBES: United MileagePlus Partnership Opens Vast Membership To Sporting And Entertainment Events