We're half-expecting organically-grown smartphones at Whole Foods, right next to the kale chips and fair trade coffee.

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Instead of baking the kale in the oven, he dried the kale to create the chips, and flavored them with other natural ingredients.

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He's also concerned that boys and men "see the bumbling dad ... and think that's what's expected of them, " the stay-at-home father of two told me by phone while baking chips for his kids out of kale from his garden.

CNN: June 15, 2012 -- Updated 1120 GMT (1920 HKT)