Longer term--after the introduction of HSAs--the next battle will be to get 401(k)-like plans for new unionized factory workers.

FORBES: Fact and Comment

Their headquarters are on the outskirts of Omaha, sandwiched between a nursery and a Kellogg (nyse: K - news - people )'s cereal factory that permeates the area with the aroma of Cocoa Krispies.

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Founded in 1941 as Factory Canteens to feed munitions workers in the U.K., it was acquired by Grand Metropolitan in the 1960s.

FORBES: Magazine Article