At JWT he leads development of content including digital, television, publishing and live events.
But JWT, the ad agency that created the campaign, found other reasons for the decline.
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It's an "epic" spot, said Matt MacDonald, co-chief creative officer at WPP's JWT NY.
While at New York's JWT, she created the now-iconic "I Don't Wanna Grow Up" jingle for Wayne, N.
"Exclusivity has always been a luxury, " says William Charnock, co-head of strategic planning at JWT, an advertising and marketing agency.
In an industry rife with skepticism and cynicism, it is refreshing to see that JWT is setting a high bar for itself.
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Yet, I applaud the management of JWT for their willingness to look at where advertising is going and adjust their business model.
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"That might also be a function of the fact that these people are engaging more in social media, " said Mark Truss, JWT's director of brand intelligence.
The ads were drawn up by ad agency JWT India and also depict Paris Hilton behind the wheel of a Figo with the Kardashian sisters in the trunk.
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Or take HSBC's ''Different Values'' advertising campaign engineered by WPP group's JWT, which superimposes different captions over the same repeated image to show that people define success differently.
Kaplan Thaler was hesitant at first to play the song for anyone at JWT, but once it hit the airwaves in 1982, the tune would catch on quickly.
"There is tremendous conversation about Ford going on, " says JWT Detroit President and Chief Executive George Rogers, who says no one has been paid to appear in the films.
In the last couple of years many big agencies like Saatchi and JWT saw a talent drain, as senior creative and management left to start their own agencies.
The survey, conducted in January by advertising firm JWT (and recently shared with TechNewsDaily), didn't ask people outright if they were lustful or greedy, but rather what they do online.
"The technology is just a vehicle to adapt to how people spend their time, and to be a part of that experience, " says David Rosenberg, director of emerging media for veteran advertising giant JWT.
The campaign, airing on www.fordboldmoves.com, was conceived by JWT Detroit, Ford's ad agency, as a way for the company to own up to its challenges, including market-share declines and lackluster products, while promoting its upcoming offerings.
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