While we might define the Apple brand as cool, innovative, and friendly, the reason the brand resonates the way it does is that those who work inside the organization have a greater recognition of the brand-ness than can be summed up in just four or five words.

FORBES: Why Apple Will Do Perfectly Fine Without Steve Jobs

Just 758 words - a little under two pages of the forty-five in its glossy blueprint for "a governing agenda" - are devoted to mostly hortatory statements about demanding policies, "getting all hands on deck" and passing "clean" troop-funding legislation.

CENTERFORSECURITYPOLICY: The 'Peace Through Strength' Pledge

Just five weeks ago another former Prime Minister Nawaz Sharif used almost exactly the same words, when he arrived in Islamabad on his way, as it turned out, to Riyadh.

BBC: NEWS | South Asia | On board Benazir Bhutto's flight

In other words, the putative remedy for the eurozone that was negotiated just five days ago in such dramatic circumstance - and which was supposed to be the definitive and final word on the subject - is in danger of disintegrating even before it goes before leaders of the G20 most powerful economies on Thursday and Friday for their blessing.

BBC: The price of Greek democracy