Subtle, undetected slippages in trust--not just big, one-off gaffes--can do plenty of damage, too.
He made the cake small enough to fit in a picnic basket, just big enough to share.
Dolphins to them are just big fish to be treated like any other.
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These are brands that represent not just big money, but a big lack of concern for the environment and society.
The researchers add to this temptation by occasionally giving people a "bonus" just big enough to pay off a couple of the low interest rate loans.
There are 9-foot floor-to-ceiling windows on three sides, a wood-paneled kitchen, a tiny bedroom just big enough for a bed, and a bathroom with a tub that looks out to the view.
New technologies promise not just big improvements in local efficiency, but also the further and potentially bigger gains that flow from an infinitely denser network of connections, electronic and otherwise, with the developed world.
"Twitter has built an audience, but in order to achieve the scale and revenue that Google and Facebook are seeing it needs to show that marketing dollars spent on the site can perform well for mom and pops, not just big companies, " said Jonathan Strauss, chief executive of Snowball Factory Inc.
Kidnapping is a big problem throughout the region, though just how big and whether it is worsening are disputed.
"I don't want some p.r. flack saying this is all just a big misunderstanding, " he said.
But it does it, oh, it's just a big ole mess down here, you know?
Just how big a problem is illustrated by a compelling first-hand account a St.
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"Innovation comes from anywhere, not just from big, well-funded companies, " said Stephen White, president of Gracenote.
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Clearly, the Philippines' quest for cheaper power will take more than just a big gas strike.
How do you respond to the criticism that this is just a big, broken promise?
The U.S. is just too big and the potential threat could come from too many directions.
"It's just a big role reversal, " says James Gillette, an auto-supplier analyst with csm Worldwide.
And just as Big Brother transforms E4's performance, so I'm a Celebrity transforms ITV2's.
This year, though, all of the heavyweight contenders are just one big bot.
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After the game, accounts varied on just how big of an impact the power outage had.
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It's just too big a job for anyone to be expected to regulate all that.
The hole in her heart is just as big today, the emptiness never goes away.
It is just that big bank financial statements have never been an easy read.
It was just a big ol' production and I was amused by where he took things.
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Just how big a governance snafu the Kerviel saga represents is a matter for debate.
The first is that the market is highly concentrated, with just five big consumer banks.
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But the knowledge gained can benefit not just the big pharma sponsor, but patients as well.
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The question over which argument continues to rage is just how big that role is.
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