Just as Champagne, which is a place, gives its name to a wine that in France is highly regulated and may contain only three (or less) specific grapes, so it is with Chablis.

FORBES: The Perfect White Wine for Thanksgiving - Or Any Time

In July 2007, just as our financial crisis was getting underway, NASD changed its name to FINRA. Today many everyday investors think of FINRA as an important cop out there policing the investment landscape and protecting us from financial evil doers.

FORBES: Why FINRA May Become An Even Bigger Joke

Just as people have come to trust the Napa Valley name and its overall promise of quality, the same should go for Central Otago.

FORBES: New Zealand Wine's Need For Nudity

Just as HBO has made a name for itself with original content, so too does Sony aspire to make its online PlayStation Network more than just a videogame hub.

FORBES: Sony's PlayStation Network Latest To Mimic HBO

Founded in 2009 as a distributor of solar energy equipment, Kiwi was called PVPower before it changed its name just recently to focus on selling solar electric systems to consumers rather than installers.

FORBES: Startup Kiwi Uses Social Media To Sell Solar To Homeowners

Such numbers go far in explaining how it is that Groupon managed to overcome dashed investor expectations and suspicious prodding by regulatory authorities with its pretty amazing quarterly earnings report and why companies such as Google, Amazon and American Express, just to name three, are trying to horn in on the market that is widely believed to be oversaturated.

FORBES: It's a SoLoMo Ad World