There were just 264 ad pages to 906 pages of editorial in the magazine's six issues in 2000.
Are they really just an ad agency with some nice tech attached?
There are a few companies out there who've tried their hands at show business: Starbucks' distribution of the saccharin "Akeelah and the Bee" and Eurostar's funding of Brit flick "Somers Town" are just two ad-hoc examples.
The ad comes just a day after McCain's campaign launched a TV ad attacking Obama's readiness to lead in an international crisis.
All the iPhone ads are now on a DVD that Apple is trying to move into evidence, including the ad just shown in court.
And generally, you just buy the ad in the Washington Post and you can kind of throw it out in there and hope it works.
Just like newspaper ad spending fell off a cliff when it was clear the eyeballs were no longer there, expect the same for television ad spending.
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Web sites were outraged (what if it was just a lame ad?), but one way or another advertisers will demand more evidence of effectiveness in future.
And just in case ad buyers didn't get the message this week, the networks made a point of dragging their luminaries to cocktail parties for handshakes and snapshots.
"You've just seen the ad, you bought the product, nothing else has to be proved, " says Michael Greve, a fellow at the American Enterprise Institute and author of Harm-Less Lawsuits?
The problem, as many observers agree, is a failure to consistently implement it - not just on an ad hoc basis after earthquakes strike but across the country before disaster hits.
They need to show not just that the ad was shown to a large number of people, but that it actually had some effect on a business metric that the company and its investors care about.
So for them to say that 300 units are available as if this is private market and you could just put an ad in the paper and say that these units are ready, is a - is being dishonest to be quite frank with you.
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His mix of ego and insecurity may be just right for the ad biz.
This is a frightening proposition to Microsoft, which could lose more than just MSN banner-ad revenues.
Now, if someone could just explain that Volkswagen ad with the faux-Jamaican accent to me, that would be great.
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With just a single magazine ad, he has already received 500 mail orders.
Computer buying, mobile and much more just further complicate the ad picture.
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You see, it's not enough to manufacture quickly and cheaply and get your products into the stores just as the big ad campaign is breaking.
Another media buyer said ABC's GMA stole some ad dollars from "Today" during this year's just-completed "upfront" ad-sales process because GMA's ratings are up significantly this year and its ad rates are less expensive than the "Today" show.
Monthly ad spending on iPhones increased 12% quarter over quarter and now accounts for just over 50% of all mobile ad spending.
Fab competitor One Kings Lane also just launched a nationwide TV ad blitz.
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Pure gravy for Gemstar, since it kicks back just 15% of the ad revenues to the participating cable company.
For example, page owners can now turn a post into an ad campaign with just a few clicks.
Tyler Adam, for one, said the ad he saw just made him angry.
It is of course ever so slightly embarrassing that the bug should manifest itself just as Apple launches an ad campaign featuring the function.
The senators who live in the states where the ad is airing just happened to be the key swing votes for health reform - mostly conservative Democrats and a few moderate Republicans.
The Swoosh showed an ad for its JUST DO IT Russia campaign in 2007, featuring Maria Vinogradova and Anastsiya Soboleva in a dance battle, and it displayed its affection for female breakdancing just months before.
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If running an internet ad campaign becomes just a matter of asking for 50 million slots and hoping for the best then where is all the budget for the high paid and interesting jobs in doing the tracking of the consumers?
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