Sometimes there are dramatic hooks, or just a mood that suggests a style.
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But music is more than just a mood setter for Mr. Crowe, who says the songs come "first, or quickly thereafter" as a film germinates in his mind.
India's government may just be in a mood for the sort of boldness McKinsey calls for.
Because I'm allowed one day a month where I'm just in a horrible, horrible mood.
Sometimes, you're just in the mood for a plateful of General Tsao's chicken, egg salad, wings, canned corn and artichoke hearts with a side of pork spareribs.
Instead, a spokesman for the relevant British arts agency (sounding a bit like he was just coming out of a pub himself, and in a mood to take a flyer) promised to increase lottery funding for film by 60 percent by 2014.
He had gotten a thumbs-up at a physical just a few days before, and his mood was happy, upbeat.
Nevertheless, fund managers were hardly in a celebratory mood on Friday, with just four trading sessions remaining in the year.
So the markets will have to digest not just instability in the third largest economy in the eurozone but a mood which rejects policies which are seen as driving Italy deeper into recession.
He is in a very good mood, good shape, and he just wants to come back soon.
Let us just say those two million cats were not produced with the aid of mood lighting and a box of chocolates.
Already out of quarter-final contention with just a draw to their name from their previous four outings, the Scarlets were in positive mood as centre Regan King sent Lyons in from 10 metres out.
He's just sort of a doofus all the way through it and he's in a very good mood.
Or how about a Sidekick LX, which boasts a kicky high-def screen and "mood lights" that change color to signal just who's calling.
The tactic paid off just before the hour when captain Carlo Tevez scored a superb breakaway winner but Mancini was not in the mood to gloat.
BBC: Chelsea will still win Premier League - Roberto Mancini
In a rare misjudgment of the public mood, Lula laughingly lamented his bad luck to be leaving just before the largesse arrived.
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