Instead of taxing these foods and furthering the negative stereotype against some junkfoods, Bulcke would prefer to work on making more foods healthier.
These companies have not promised to sell less junk food and find ever more creative ways of marketing foods to vulnerable populations, especially children.
But the tactic appears to be wearing thin with both the public and increasingly with mainstream journalists who only recently have begun challenging the junk journalism that still prevails in reporting about GM crops, foods and animals, and genetic research in general, including in humans.