"With the launch of our global consumer Idea brand a year ago, we've shown the world that PC technology can be powerful and beautiful, " said Liu Jun, senior vice president and president, Consumer Business Group, Lenovo.

ENGADGET: Lenovo IdeaCentre A600 All-in-One Desktop unleashed

Effective from April 1st, LBG will be headed by Senior Vice President (Mobile Internet Digital Home) Liu Jun to focus on mainstream consumer and business desktops, laptops, and tablets, as well as smartphones and smart TVs.

ENGADGET: Lenovo to split into Lenovo Business Group and Think Business Group, effective in April