They opened their season days after SuperStorm Sandy devastated the New York area, and their emotionally charged 104-84 rout of Miami at Madison Square Garden jump-started them on the way to their first Atlantic Division title since 1993-94.

WSJ: Celtics try to give Boston a lift against Knicks

Should these trends continue, a jump in store revenue per square foot could provide upside to our price estimate, which stands close to 12% below the current market price.

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